Every SEO company is different, but all worthy companies have a common goal: To help increase your online business. After all, at the end of the day an SEO firm to work is to partner with you, the client, to drive more traffic, phone calls, sales, and more to your website. At the same time, the goal of an SEO firm is not to implement every SEO tactic they can think of, nor does every SEO firm have the latest and greatest marketing strategy. An SEO firm must be flexible and work with you based on what your business needs. For instance, if you are an e-commerce company that sells products over the internet then your goal is going to be much different than if you sell medical supplies SEO company.
There are some common questions you should ask any SEO firm you are considering using for your online marketing efforts. What services do they offer? What is their track record? How many clients does the company have? Here are some common questions to ask any SEO expert or company you are thinking about using.
Does the SEO Company use any kind of organic or natural SEO strategies? Organic SEO involves making sure that your website appears near the top of all search engines like Google, Yahoo, MSN and so forth. Natural SEO involves using keywords and phrases that are chosen by your customers. One thing to keep in mind is that natural keywords tend to take longer to show up in search engine results. This is because when a customer searches for a word or phrase your company has chosen, your company’s website usually gets placed in the top five or ten pages of search engines like Google and Yahoo.
What types of reports does the SEO expert or company provide? Some SEO experts and companies will provide web analytics reports, social media analytics reports and conversion analytics reports. Other types of reports include web design reviews and user acceptance test reports. An experienced company will also offer integrated analytics and reporting from its own and third party web analytics vendors. Also, an experienced company will help you manage off-page optimization campaigns.
What types of analytics are offered? Off-page optimization services include tactics like meta tags, headers, ALT tags and content optimizing. On-page optimization includes tactics like keyword stuffing, link building, directory submission and SEO friendly coding. Other tactics include pay-per-click advertising campaigns, classified ads and video marketing campaigns. In addition, some SEO services include measurement of site performance, including Google Analytics, Google Webmaster Tools and Google Analytics Pro.
What types of campaigns are available? In addition to optimization, there are many other campaigns available, including SMO campaigns, social media campaigns, PPC campaigns, affiliate marketing campaigns, website content writing and blog posts. SEO companies can also provide many other services including domain name registration, email campaign management, site analysis and web directory submissions.
Why should I use a professional SEO company? Using off-page and on-page optimization tactics is not enough to boost your website’s ranking in major search engines. There is much more needed to achieve a high ranking and high traffic volume. Hiring a professional SEO firm to provide search engine optimization services ensures that all your efforts will be focused on the critical tasks necessary to achieve your goals.
Will my website rank higher if I use certain keywords? Yes, using certain keywords will help your website rank higher in the SERPs. For example, there are many companies that will rank your site higher for a particular term if it has a low competition score. However, if you cannot find a way to gain a competitive advantage with your chosen keywords, you will never gain a meaningful amount of traffic. Therefore, it is important that your keywords are chosen with care and that you include them in as many on-page SEO tactics as possible.