A public relations company in multiple sectors like entertainment, social activities and it enabled services wanted to develop a social media networking website. The company offered services to individuals as well as corporates. They have offices in major cities of Africa home improvement blog. The company was started by a group of four enterprising visionaries. They had a vision to build a platform for common folks and artists in Africa to come together and collaborate on music, art, dance, and entertainment.
Business Case for the website
Every African in some ways is connected to music, dance or art in his/her own way. They have a natural desire to showcase the artistic talent and stories to community members and the world at large. With easy access to Internet, they have found a new medium to share their entertainment content with the community. While there are several communication channels developed in other parts of the world, the African community needed a platform to showcase their talents in performing arts music, dance, painting etc. The PR company recognized this opportunity to develop a niche social networking website that leveraged the power of user generated media.
This website was distinctive over other Social networking websites due to its focus on media driven collaboration by users via music, videos, pictures and articles. The website also proposed to bring together celebrities like actors, singers, musicians, choreographers, entertainment writers, bloggers and journalists to shape the future of entertainment in Africa. This ambitious project also received encouragement from government levels.